Vim li cas Suav rooj plaub thiab hnab ntim khoom muag txawv teb chaws?

Cov kab ntau lawm tau khiav ntawm qhov muaj peev xwm, thiab lub thawv ntim tsheb tau nce ob npaug.Nyob rau hauv Zhejiang, Hebei thiab lwm qhov chaw hauv Suav teb, lub nra lag luam tau coj mus rau lub sijhawm loj peb xyoos dhau los.

Txij li thaum muaj kev sib kis, kev xa tawm ntim ntawm peb lub teb chaws cov neeg mob thiab cov hnab ntim tau poob qis, tab sis txij li xyoo no, kev txiav txim txawv teb chaws ntawm peb lub teb chaws cov neeg mob thiab cov hnab ntim khoom lag luam tau nce ntau, thiab xav tias yuav ncav cuag qhov siab tshiab.

Vim li cas Suav lub hnab tawg tuaj txawv teb chaws?Raws li qee cov ntaub ntawv, Suav hnab tau suav txog ze li 40% ntawm lub ntiaj teb kev lag luam sib koom, tsim kom muaj kev tsim khoom zoo dua.Nyob rau tib lub sijhawm, txawm li cas los xij, hauv lub ntiaj teb cov khoom lag luam siab kawg, "ntim" ntawm lub nra hauv Suav teb tseem tsis siab.

Cov neeg sab hauv tau hais tias Tuam Tshoj lub hnab ntim khoom yog nrov rau txawv teb chaws, uas yog qhov tshwm sim ntawm ntau yam xws li kev sib koom ua ke zoo ntawm Tuam Tshoj cov khaub ncaws ua lag luam.Tau kawg, qhov xwm txheej ntawm kev ua lag luam hloov pauv txhua lub sijhawm, suav nrog kev sib kis, kev tsis sib haum xeeb hauv cheeb tsam, kev sib cuam tshuam kev lag luam thiab lwm yam, uas tseem tsim nyog tau txais kev saib xyuas zoo.

Kev txiav txim txawv teb chaws tau nce siab heev

Hebei Gaobeidian Pengjie Tawv Co., Ltd. yog ib lub tuam txhab tsim thiab muag cov hnab nruab nrab thiab siab kawg.Lub tuam txhab nyob hauv Baigou New City, Hebei Xeev.Nws txhua xyoo export ntim yog kaum lab lab yuan, suav txog li ib nrab ntawm cov lag luam ntim.

Wang Jinlong, tus thawj coj ntawm lub tuam txhab, hais rau Tuam Tshoj Newsweek tias txij li lub xyoo no, nws cov kev txiav txim txawv teb chaws tau rov qab los.Raws li kev kwv yees kwv yees, kev lag luam xa tawm tau nce ntau dua 30% piv rau xyoo tas los.

Hebei Baigou Lub Nroog Tshiab yog ib lub hauv paus tseem ceeb ntawm kev lag luam lub nra hauv Suav teb.Kev txheeb cais qhia tau hais tias thawj yim lub hlis ntawm lub xyoo no, tag nrho cov neeg mob, hnab thiab cov thawv zoo sib xws xa tawm los ntawm Hebei yog 1.78 billion yuan, nce 38% xyoo rau xyoo.

Hauv Pinghu, Zhejiang, lwm lub hauv paus tseem ceeb hauv lub nra, ib tus neeg sab hauv hauv nroog tau hais tias nws cov ntawv xaj khoom lag luam txawv teb chaws tau tuav tag nrho kev loj hlob ntawm ntau dua 50% xyoo no, thiab cov khoom ntim ntawm lub nra hauv thawj yim lub hlis ntawm lub xyoo no tau nce ntxiv. 60% xyoo-rau-xyoo.

Cov ntaub ntawv qhia tau hais tias txij lub Ib Hlis mus txog Lub Yim Hli, Zhejiang qhov kev xa tawm ntawm cov neeg mob, hnab thiab cov thawv zoo sib xws tau mus txog 30.38 billion yuan, nce 59% xyoo dhau los los ntawm 19.07 billion yuan xyoo tas los.

Hebei Baigou thiab Zhejiang Pinghu yog cov chaw tsim khoom ib txwm muaj ntawm lub nra kev lag luam hauv Suav teb.Nyob rau hauv xyoo tas los no, nrog rau kev thov rau lub nra loj zuj zus, tus naj npawb ntawm lub nra lag luam hauv Suav teb kuj tseem nce ntxiv, thiab kev tsim khoom lag luam muaj ntau thiab ntau thaj chaw.Piv txwv li, Shandong, Jiangsu thiab Hunan tau dhau los ua lub hauv paus ntawm cov khoom ntim hauv Suav teb.

Hauv cov chaw lag luam tawm tshiab no, qhov xwm txheej ntawm lub nra mus rau hiav txwv kuj yog qhov txaus siab heev.Coj Hunan ua piv txwv.Hauv thawj yim lub hlis xyoo no, Hunan cov khoom xa tawm ntawm lub hnab thiab cov thawv zoo sib xws mus txog 11.8 billion yuan, nce 40.3% xyoo rau xyoo;Ntawm lawv, tus nqi xa tawm ntawm cov hnab tawv thiab cov thawv zoo sib xws tau mus txog 6.44 billion yuan, nce 75% xyoo rau xyoo.

Jiang Xiaoxiao, tus thawj coj ntawm CIC Insight Consulting, hais rau Tuam Tshoj Newsweek tias cov khoom tsim tawm ntawm cov neeg mob thiab cov hnab ntim khoom hauv ib txwm muaj xws li Baigou hauv Hebei, Pinghu hauv Zhejiang, Shiling hauv Guangdong thiab tsib lub hauv paus tshiab xws li Hunan tau suav txog li 80% ntawm cov lub teb chaws tag nrho, thiab cov kev txiav txim txawv teb chaws nyob rau hauv cov chaw tsim khoom tseem ceeb no feem ntau tau nce ntxiv, qhia tias kev xa tawm ntawm rooj plaub thiab hnab hauv Suav teb tau qhia txog kev rov qab los.

Raws li cov ntaub ntawv tshaj tawm los ntawm General Administration of Customs tsis ntev los no, thaum Lub Yim Hli xyoo no, tus nqi xa tawm ntawm cov neeg mob, hnab thiab cov thawv zoo sib xws hauv Suav teb tau nce 23.97% xyoo rau xyoo.Hauv thawj yim lub hlis, Tuam Tshoj cov khoom xa tawm ntim ntim thiab ntim zoo sib xws yog 1.972 lab tons, nce 30.6% xyoo rau xyoo;Cov khoom xa tawm tuaj yog 22.78 billion US dollars, nce 34% xyoo rau xyoo.

Cov ntaub ntawv qhia tau hais tias nyob rau hauv thawj yim lub hlis ntawm 2019, lub tsub zuj zuj ntawm export ntim ntawm lub hnab thiab cov thawv zoo sib xws nyob rau hauv Tuam Tshoj yog 2.057 lab tons, thiab cov cumulative export nqi yog 17.69 billion US dollars.Kev xa tawm ntim ntawm lub hnab hauv thawj yim lub hlis ntawm lub xyoo no tau tshaj cov nyiaj hauv tib lub sijhawm ntawm 2019.

Li Wenfeng, tus lwm thawj ntawm Tuam Tshoj Chamber of Commerce rau Ntshuam thiab Export ntawm Light Industry Crafts, hais rau Tuam Tshoj Newsweek tias lub nra ua lag luam tau poob qis heev nyob rau hauv 2020 vim muaj tus kab mob.Txij li thaum ib nrab xyoo 2021, kev ua lag luam tau zoo lawm.Thawj yim lub hlis ntawm lub xyoo no tau nce ntau dua piv rau xyoo tas los.Xyoo no, Tuam Tshoj lub nra xa tawm xav kom ncav cuag qhov siab tshiab.

Kev ua tau zoo ntawm qee lub tuam txhab teev npe kuj tseem nce.Cov ntaub ntawv nyiaj txiag ntawm Asmeskas lub hnab ntim khoom lag luam New Beauty hauv thawj ib nrab ntawm lub xyoo no tau pom tias lub tuam txhab muag muag tau 1.27 billion US dollars, ib xyoos ib zaug nce ntawm 58.9% piv nrog 2021. Hauv thawj ib nrab xyoo 2022. Karun, lub tuam txhab ntim khoom lag luam hauv tebchaws, muaj cov nyiaj tau los ua haujlwm ntawm 1.319 billion yuan, nce 33.26% xyoo rau xyoo.

Qhov zoo ntawm cov khoom tsim tau zoo

Jiang Xiaoxiao tau hais tias qhov laj thawj tseem ceeb rau kev rov qab los ntawm lub nra yog kev rov qab los ntawm kev lag luam txawv teb chaws thiab kev xav tau.

Tam sim no, ntau lub tebchaws nyob sab Europe thiab Asmeskas tau tshaj tawm cov kev txwv rau kev mus ncig thiab kev lag luam.Nrog rau kev nce ntawm kev ua si sab nraum zoov xws li kev ncig ua si, muaj kev xav tau ntau dua rau lub nra xws li lub thawv trolley.

Zhejiang Pinghu Ginza Luggage Co., Ltd.Nws tau nkag siab tias txij li xyoo no, lub tuam txhab kev lag luam trolley rooj plaub tau tawg, thiab kev txiav txim tau teem rau xyoo tom ntej.Tsis tas li ntawd, kev muag khoom ntawm trolley rooj plaub uas tsim los ntawm Hebei Gaobeidian Pengjie Tawv Co., Ltd. kuj tau nce ntau heev.

Cov ntaub ntawv nyiaj txiag ntawm New Beauty qhia tau hais tias piv nrog Asia, lub tuam txhab kev ua tau zoo hauv Tebchaws Europe thiab Tebchaws Meskas tau rov zoo dua.Ntawm lawv, kev muag khoom ntawm North America, Europe thiab Latin America hauv thawj ib nrab ntawm 2022 tau nce los ntawm 51.4%, 159.5% thiab 151.1% xyoo ntawm lub xyoo, thaum Asia hauv thawj ib nrab ntawm 2022 nce 34%.

Wang Jinlong tau hais tias nyob rau hauv qhov xwm txheej zoo li no, kev hloov pauv hloov pauv txij li lub xyoo no, tshwj xeeb tshaj yog kev txaus siab ntawm US duas, tau ntxiv dag zog rau nws lub zog yuav khoom thiab txhawb kev xav tau ntxiv.

Thaum pib lub Ib Hlis xyoo no, tus nqi pauv ntawm US duas tawm tsam RMB yog 6.38, thaum lub Kaum Hlis 18, tus nqi pauv ntawm US duas tawm tsam RMB yog 7.2, nrog rau cov txheeb ze txaus siab ntawm US duas siab tshaj 10. %.

Tsis tas li ntawd, vim qhov nce ntawm cov nqi ua haujlwm, cov khoom siv raw, cov nqi thauj khoom, thiab lwm yam, tag nrho cov nqi nruab nrab ntawm cov hnab thiab cov thawv ntim khoom tau nce ntau, uas tseem tau txhawb kev loj hlob ntawm cov nyiaj xa tawm mus rau qee yam.Cov ntaub ntawv qhia tau hais tias tus nqi ntawm lub hnab thiab cov thawv zoo sib xws hauv thawj yim lub hlis ntawm 2019 yog US $ 8599 / tuj, thiab nws yuav nce mus rau US $ 11552 / ton hauv thawj yim lub hlis ntawm 2022, nrog qhov nruab nrab nce ntawm 34%.

Zhang Yi, CEO thiab tus thawj kws tshuaj ntsuam ntawm iMedia Consulting, hais rau Tuam Tshoj Newsweek tias, hauv paus, kev muag khoom txawv teb chaws ntawm Suav lub hnab thiab lub thawv ntim khoom tseem yog vim lawv cov nqi ua tau zoo.

Nws tau hais tias tom qab 30 txog 40 xyoo ntawm txoj kev loj hlob, Tuam Tshoj lub nra kev lag luam tau cog qoob loo ua tiav kev lag luam los ntawm kev ua tiav nrog cov khoom siv, suav nrog cov cuab yeej txhawb nqa, cov txuj ci, cov khoom siv raw thiab kev tsim muaj peev xwm.Nws muaj lub hauv paus zoo kev lag luam, lub zog zoo heev, kev nplua nuj kev paub thiab muaj peev xwm ntau lawm.Ua tsaug rau Tuam Tshoj cov khoom ntim khoom tsim thiab tsim muaj peev xwm, Suav lub nra tau yeej lub koob npe nrov hauv kev lag luam txawv teb chaws;Los ntawm kev soj ntsuam cov txiaj ntsig, cov neeg siv khoom txawv teb chaws tau txaus siab rau qhov zoo ntawm cov hnab ntim khoom hauv Suav teb.Nyob rau tib lub sijhawm, Suav lub hnab thiab lub thawv ntim khoom muaj qhov zoo txaus ntawm tus nqi, uas tseem yog qhov tseem ceeb uas cov neeg siv khoom txawv teb chaws muab qhov tseem ceeb rau.

Ntawm qhov tod tes, hauv qee thaj tsam, tus nqi nruab nrab ntawm ib pob yog tsawg dua 20 yuan.

Ntawm qhov tod tes, qib zoo ntawm lub nra hauv Suav teb kuj tseem txhim kho tas li.Wang Jinlong hais rau Tuam Tshoj Newsweek tias niaj hnub no kev lag luam txawv teb chaws, kev sib tw yog qhov hnyav heev, thiab cov neeg siv khoom txawv teb chaws muaj kev xav tau zoo heev.Yog tias cov khoom lag luam tsis raug txhim kho, nws yuav tsis nyob twj ywm txhua qhov, thiab qhov kev ua tau zoo yuav tsuas yog zuj zus.

Li Wenfeng tau hais tias Tuam Tshoj cov khaub ncaws thiab hnab ntim khoom yog nrov txawv teb chaws, uas yog qhov tshwm sim ntawm ntau yam xws li kev sib koom ua ke zoo ntawm Tuam Tshoj cov khaub ncaws thiab hnab ntim khoom lag luam.Tau kawg, qhov xwm txheej ntawm kev ua lag luam hloov pauv tas li, suav nrog kev sib kis, kev tsis sib haum xeeb hauv cheeb tsam, kev sib cuam tshuam kev lag luam thiab lwm yam, uas tseem tsim nyog tau txais kev saib xyuas zoo.

Cov khoom lag luam tsis muaj zog yuav tsum tau ntxiv dag zog

Tam sim no, Tuam Tshoj tau dhau los ua lub ntiaj teb cov chaw tsim khoom loj tshaj plaws ntawm lub nra.Raws li CIC Insight Consulting, Suav hnab tau suav txog ze li 40% ntawm lub ntiaj teb kev lag luam sib koom.Txawm li cas los xij, ntawm ib sab, Tuam Tshoj lub nra manufacturers feem ntau tsom rau OEM.Tam sim no, muaj ntau lub lag luam hauv kev lag luam, thiab kev lag luam concentration tsawg;Ntawm qhov tod tes, los ntawm cov khoom lag luam sab, lub lag luam hauv tsev thiab thoob ntiaj teb tseem yog tus thawj coj los ntawm cov hom lag luam thoob ntiaj teb.

CIC Insight Consulting thiab Monitoring qhia tau hais tias, los ntawm kev xaav ntawm cov khoom tsim qauv, Tuam Tshoj tus export lub nra tseem yog dominated los ntawm thoob ntiaj teb loj hom OEM nruab nrab thiab high-end khoom.Hauv kev ua lag luam hauv tsev, kev sib tw ntawm lub hnab ntim khoom yog tus cwj pwm los ntawm cov nqi sib txawv.Hauv ntu nruab nrab thiab qis tus nqi, cov khoom lag luam hauv tsev yog qhov tseem ceeb, thaum nyob rau hauv nruab nrab thiab cov nqi siab, cov khoom txawv teb chaws yuav luag monopolize.

Los ntawm thawj ib nrab ntawm lub xyoo no, kev ua tau zoo ntawm Asmeskas lub nra lag luam Xinxiu, uas muaj ntau lub npe nrov xws li Xinxiu thiab Meilv, tau nce siab dua li Karun.

Nyob rau hauv xyoo tas los no, cov lag luam hauv lub nra, xws li Ginza Luggage thiab Kairun, kuj tau tsim lawv tus kheej lub npe, tab sis tam sim no, lawv qhov kev sib tw tseem tsis txaus.

Coj Karun Co., Ltd. ua piv txwv.Nyob rau hauv thawj ib nrab ntawm 2022, lub tuam txhab kev khiav hauj lwm cov nyiaj tau los yog 1.319 billion yuan, ib xyoo-rau-xyoo nce ntawm 33.26%.Lub tuam txhab muaj ob hom kev lag luam: OEM thiab tus kheej hom.Kev loj hlob ntawm nws cov kev ua tau zoo yog vim qhov loj ntawm cov nyiaj tau los ntawm OEM xaj.

Ntawm lawv, kev lag luam OEM ntawm Karun Co., Ltd. yog R & D thiab tsim cov hnab ntim cov npe nrov xws li Nike, Decathlon, Dell, PUMA, thiab lwm yam, nrog rau cov nyiaj tau los ntawm 1.068 billion yuan, nce 66.80% xyoo rau xyoo. .Txawm li cas los xij, vim qhov kev xav tau tsis muaj zog, cov nyiaj tau los ntawm kev lag luam ntiag tug tau txo qis los ntawm 28.2% rau 240 lab yuan, uas hloov pauv lub tuam txhab kev ua tau zoo.

Zhang Yi tau hais tias lub hwj chim ntawm lub nra hauv Suav teb tsis muaj zog heev, uas yog qhov teeb meem raws nraim qhov kev lag luam lub nra yuav tsum tau daws.Nws yog ib qho tseem ceeb kom ntxiv dag zog rau cov tuam txhab lag luam thiab nce kev hloov kho ntawm txoj kev lag luam.

Li Wenfeng ntseeg hais tias kom ua rau Tuam Tshoj lub hnab ntim khoom loj thiab muaj zog, peb tseem yuav tsum tau siv zog rau peb yam: ua ntej, hais txog cov khoom zoo, peb yuav tsum ua tib zoo siv zog los txhim kho thiab txhim kho cov khoom zoo;Qhov thib ob yog txhawm rau txhim kho kev txhim kho thiab tsim lub zog, tshwj xeeb tshaj yog thaum mus rau kev lag luam txawv teb chaws, peb yuav tsum xav txog cov kab lis kev cai, kev coj cwj pwm thiab lwm yam ntawm cov neeg siv khoom txawv teb chaws, txhawm rau tsim cov khoom zoo nkauj, xws li kev sib koom tsim thiab tsim cov khoom nrog txawv teb chaws. cov neeg tsim qauv;Thib peb, ntxiv dag zog rau kev tsim kho channel thiab txhim kho kev muaj peev xwm ua haujlwm txawv teb chaws.

Rau peb lub nra lag luam, tsis muaj qhov hloov pauv tam sim no.

Jiang Xiaoxiao tau hais tias los ntawm kev xav ntawm kev lag luam hauv tsev, raws li cov tub ntxhais hluas cov neeg siv khoom nyiam ntau dua rau cov hom kev zam, tsis ua qhov muag tsis pom kev thoob ntiaj teb, thiab tib lub sijhawm, lawv qhov kev lees paub ntawm Tuam Tshoj-Chic cov khoom thiab cov khoom tsim hauv tsev tau nce ntau, Qhov kev hloov pauv ntawm kev noj haus no yog lub sijhawm zoo rau kev txhim kho, thiab cov khoom lag luam hauv zos yuav tsum tau ntxiv dag zog rau lawv txoj kev nkag siab.

Li Wenfeng ntseeg hais tias, rau peb lub nra lag luam, ntawm ib sab, peb yuav tsum ntxiv dag zog rau kev tsim kho cov peev txheej, suav nrog kev tsim kho digital thiab tsim qauv, kev tsim khoom ntse thiab lwm yam kom nce peev;Ntawm qhov tod tes, peb yuav tsum ua kom nrawm nrawm ntawm cov tshuab ntsuab qis-carbon, xws li siv cov cuab yeej siv ntsuab los txhim kho cov txheej txheem tsim khoom, pib nrog cov khoom siv raw khoom, thiab nce kev siv cov khoom siv ntsuab tiv thaiv ib puag ncig.

"Cov lag luam tsis tuaj yeem suav cov kev nqis peev no yog lub nra hnyav.Ntawm qhov tsis sib xws, lawv txhua tus muaj cib fim rau kev nce ntawm cov khoom lag luam hauv Suav teb, tab sis lub tuam txhab cov khoom lag luam tsis yog ib hnub ua haujlwm, thiab nws yuav tsum tau sau ntau lub sijhawm, "Li Wenfeng tau hais.